Omron - Interactive Mobile Showcase

The Challenge
Omron wanted a way to bring its technology directly to clients and prospects in a format that was both memorable and engaging. The challenge was to design an experience that went beyond traditional sales presentations, giving people a reason to step inside and interact with Omron’s innovations firsthand.

The Strategy
Working closely with engineers and sales leaders, I helped lead the vision and creative direction for a mobile showcase that acted as a traveling demo center. The goal was to make complex technology approachable, interactive, and exciting, while allowing the experience to evolve for different industries and audiences.

The Execution
I led a cross-functional team in creating the Omron Mobile Showcase, a fully interactive demo van featuring:

• A modular interior design with panels dedicated to different technologies that could easily be swapped out depending on the event and audience
• Interactive demonstrations that encouraged hands-on exploration of Omron’s solutions
• Event branding and supporting elements designed to extend the experience beyond the van itself and create a cohesive, impactful presence at trade shows and client events

Once the showcase was complete, I also helped lead events with the van, ensuring the experience was delivered consistently and left a lasting impression.

The Impact
The mobile showcase became a powerful sales and marketing tool, transforming client interactions from static conversations into dynamic, hands-on experiences. Its flexibility and event-ready design made it a standout platform for both educating and exciting customers. Most importantly, it directly contributed to increased sales following customer visits and event appearances, proving its value as both a brand builder and a revenue driver.

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