Tampico x Boss Baby – Packaging and POS Design

The Challenge
Tampico partnered with DreamWorks to celebrate the release of Boss Baby. The challenge was designing packaging and point-of-sale materials that aligned with the film’s playful tone while keeping the Tampico brand fun, colorful, and recognizable. The goal was to create designs that would attract kids and parents alike and make the collaboration feel special.

The Approach
I focused on blending the iconic elements of Boss Baby with Tampico’s vibrant brand identity. The designs needed to clearly communicate the partnership, feel fun and energetic, and work across multiple packaging formats and retail displays. Bright colors, playful graphics, and recognizable characters were central to making the product visually appealing on shelf.

The Execution

• Designed Tampico packaging featuring Boss Baby characters integrated seamlessly with the brand’s bright, colorful aesthetic
• Created POS materials that highlighted the collaboration, including shelf displays, signage, and promotional graphics
• Ensured the designs were versatile across different packaging formats, making the product stand out in stores

The Impact
The Boss Baby collaboration generated excitement in stores and among families, strengthening Tampico’s playful brand image. The engaging packaging and POS helped drive strong visibility and contributed to increased sales during the promotion period, making the partnership a success for both Tampico and DreamWorks.

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