Omron Industry - Video Creative Direction

The Challenge
Omron sought to elevate the quality and effectiveness of its promotional videos and commercials to better reflect the sophistication of its technology and brand. The goal was to move beyond purely technical demonstrations and create content that could engage decision-makers, build trust, and communicate innovation with clarity and emotion.

The Approach
I developed a creative direction framework to establish a cohesive visual and narrative language across Omron’s video content. The approach focused on balancing technical precision with human-centered storytelling, showcasing how automation and robotics enable people and industries to work smarter and safer. Each production was crafted to align with Omron’s global brand while remaining adaptable to diverse products and markets.

The Execution

• Led concept development, scripting, and visual direction for each video
• Collaborated with internal marketing teams and external production partners
• Directed live-action shoots and oversaw post-production, editing, and motion graphics
• Designed consistent visual systems for typography, color, motion, and brand cues
• Tailored creative treatments for specific industries while maintaining brand coherence

The Impact
The videos significantly raised the visual and narrative quality of Omron’s marketing content. They became key assets across product launches, digital campaigns, and trade shows, strengthening brand perception, increasing engagement, and establishing a scalable creative standard for future communications.

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