Omron Banner Ads

The Challenge
When I joined Omron, the company’s digital banner ads were underperforming. They lacked energy, had no animation, were missing clear calls-to-action, and did not strongly reflect Omron’s brand identity. As a result, they failed to capture attention or drive engagement in competitive digital spaces.

The Approach
I set out to completely reimagine Omron’s approach to banner advertising. The goal was to bring the ads to life with motion, stronger branding, and clear messaging that would grab attention quickly and drive clicks.

The Execution

• Directed the redesign of banner ads to include consistent branding, bold visuals, and engaging animations.
• Simplified messaging to focus on clear, direct calls-to-action that encouraged interaction.
• Applied design principles that worked across multiple sizes and platforms to ensure consistency.
• Collaborated with marketing teams to align creative with campaign goals and product launches.

The Impact
The refreshed banner ads transformed Omron’s digital presence, making the ads far more engaging and effective. By adding animation, consistent branding, and strong calls-to-action, the new creative increased click-through rates by more than 35 percent and positioned Omron as a more modern, dynamic brand in the digital space.

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