Chicago Patriots Gaelic Football Club - Creative Direction and Branding

The Challenge
Over the past 20 years, the club needed consistent creative leadership to manage its branding, promotions, and operations. As one of the few all-American teams in a sport dominated by Irish players, the challenge was to create a visual identity that celebrated the club’s unique American roots while keeping it engaging and recognizable for players, fans, and sponsors.

The Approach
I focused on building a brand that highlighted the club’s Chicago and American heritage, integrating elements from the Chicago flag and the USA flag into uniforms, graphics, and promotional materials. The goal was to create a cohesive system that could adapt across uniforms, digital platforms, events, and partnerships.

The Execution

• Designed all team uniforms incorporating Chicago and USA-inspired elements to showcase the club’s identity
• Created websites, social graphics, and digital campaigns that reinforced the club’s American roots and community presence
• Produced event and promotional materials, including collaborations with partners like Revolution Brewing
• Managed creative aspects of club operations, from printed collateral to digital content, ensuring brand consistency across all touchpoints

The Impact
The branding established a distinct identity for the club, celebrating its all-American heritage, strengthening community engagement, and supporting successful partnerships, events, and growth over 20 years.

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