Complete Human — Website, Branding, and Social

The Challenge
Complete Human wanted to modernize their digital presence and create a cohesive brand experience across their main site and new CBD product line. The challenge was to launch a new website for their new CBD products while revitalizing the main site with improved UX and fresh content that would engage users and strengthen the brand.

The Strategy
The strategy focused on creating a modern, user-friendly digital experience that reflected the brand’s health and lifestyle positioning. This included clear navigation, visually compelling content, and consistent branding to boost engagement and support both the website and wider digital campaigns.

The Execution
I led the full creative direction and execution, including:

• New website launch for Complete Human’s CBD product line with a clean, approachable design
• Main site overhaul, modernizing UX, improving site flow, and refreshing content to highlight brand values
• Digital campaign and social content creation to support product launches and engage audiences online
• Brand cohesion, ensuring visual identity, tone, and messaging were consistent across all digital platforms

The Impact
The project resulted in a modern, engaging digital presence that strengthened Complete Human’s brand identity and improved user experience. The new CBD site and refreshed main site became central hubs for product discovery, while digital campaigns and social content boosted engagement and presented a cohesive, compelling brand story across all channels.

‍