Tampico - Ekahi JuiceBrand

The Challenge
The challenge was figuring out how to make Tampico feel both healthy and fun, while also giving shoppers a clear reason to reach for it over the many other juice options competing for attention.

Research & Insight
When I hit the stores and studied the competition, one thing jumped out. Cold-pressed and other premium juices had exploded in popularity. Their packaging all followed the same cues: clear bottles, bold juice colors on display, and minimal white typography printed right on the bottle. That clean, modern look had become the shorthand for “healthy and good for you.”

But there was a catch. Every juice using that premium design language came with a premium price tag. Not one brand was using that look and feel at the value tier. That white space was the opportunity.

The Strategy
My idea was to take those familiar, recognizable premium cues and bring them to Tampico in an approachable, affordable way. If the product could look as clean and credible as cold-pressed juices but at a fraction of the cost, it would immediately stand apart on the shelf. Healthy, fun, and modern, without the premium price barrier.

Naming the Brand
Naming proved tricky. Anything around “One” or “1” was already taken. I looked at translations and found Ekahi, the Hawaiian word for “one.”It was simple, vibrant, and memorable. It also carried a positive, energetic vibe and even inspired design elements pulled from Hawaiian motifs that reinforced the brand’s natural vitality.

The Execution
The final design blended premium and approachable in just the right way:

• Clear bottles that showcased real juice colors, instantly signaling freshness
• Clean, white typography printed directly on the bottle for that premium feel
• Playful, lightly Hawaiian-inspired accents that kept the brand fun and inviting
• A balance of health-forward cues with Tampico’s friendly, everyday personality

The Impact
Ekahi gave Tampico a brand that could sit next to high-end juices and feel just as healthy and modern, but at a price point everyday shoppers could actually afford. It filled a gap in the market by delivering a premium look at an affordable price, a space no other brand was playing in.

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