Omron - CK5M Promotional Video

The Challenge
Omron’s marketing team needed a promotional video that would create excitement and intrigue around the launch of the CK5M Programmable Multi-Axis Controller. The directive was clear: this had to feel like the fastest controller on the market without losing sight of its precision and accuracy. The creative challenge was how to dramatize those qualities in a way that engineers, partners, and customers could immediately connect with.

The Approach
I developed the creative idea of building an imaginary “world of speed and accuracy” inside the CK5M itself. This concept allowed me to translate highly technical performance claims into a cinematic visual experience. To ground the idea, I crafted the tagline “Incredibly fast, incredibly accurate” as the anchor of the campaign and designed the narrative of the video to reinforce it from beginning to end.

The Execution

• Partnered with animators and video editors to design a fully CGI “world of speed” that lived inside the CK5M, balancing abstract visuals with technical credibility.
• Directed the pacing of the video to mirror the product’s promise — quick pans, fast cuts, and sudden stops highlighting both speed and accuracy.
• Selected high-impact stock and custom footage of rockets, cheetahs, and other symbols of speed, then integrated these into the CGI environment.
• Coordinated with product teams to secure accurate application footage, showcasing real-world use cases where the CK5M delivers unmatched precision.
• Oversaw editing, motion graphics, sound design, and final cut to ensure the finished piece aligned tightly with the campaign’s creative direction.

The Impact
The promotional video was released just ahead of the CK5M’s market debut and generated immediate buzz among Omron’s customers and sales channels. By visualizing speed and accuracy in such a striking way, the video created strong anticipation for the product and gave the sales team a powerful tool to build excitement with potential buyers. The campaign drove intrigue across trade shows, digital platforms, and direct marketing, and helped position the CK5M as the industry’s premier choice at launch, contributing to outstanding early sales and adoption.

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