Omron Marketing Materials

The Challenge
Omron needed a wide range of marketing materials to support its sales teams, engage customers, and strengthen its positioning as a leader in automation technology. The challenge was to deliver content that was both visually engaging and consistent across formats while effectively communicating complex technical solutions in a way that resonated with multiple audiences.

The Approach
I created a unified design system that carried across every type of material, from brochures and pull-up banners to success stories and white papers. The focus was on clarity, professionalism, and flexibility, ensuring that every piece reinforced Omron’s brand identity while adapting to the unique needs of each channel.

The Execution

• Designed brochures that highlighted product benefits with clear visuals and messaging tailored for trade shows and customer meetings.
• Developed customer success stories that paired compelling narratives with visuals to demonstrate real-world applications and value.
• Produced white papers with a clean, technical layout that made in-depth information easy to read and professional in presentation.
• Created pull-up banners and other event collateral designed to stand out in busy environments while remaining consistent with Omron’s high-tech brand.
• Collaborated with marketing and sales teams to ensure content aligned with strategic goals and supported campaigns across regions.

The Impact
The marketing materials gave Omron a cohesive library of resources that elevated its brand presence across every touchpoint. From sales meetings to trade shows, the designs consistently delivered clear, professional messaging that built customer trust and strengthened Omron’s reputation as an industry leader.

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