Prime Roofing Exam Prep of Illinois - Branding, Website, and Marketing

The Challenge
Prime-IL needed a refreshed brand and a comprehensive digital presence to attract aspiring roofing contractors across Illinois. The challenge was to establish credibility, clearly communicate the company’s unique value, and create marketing assets that would drive engagement and conversions for exam prep courses.

The Strategy
The approach was to rebrand Prime-IL, modernize the website, and build a consistent digital marketing system. This included social media accounts, a blog, SEO optimization, and Google Ads campaigns to increase visibility and reach prospective students.

The Execution
I led the full creative and marketing efforts, including:

• Brand refresh, updating the logo, color palette, and visual identity to feel professional and approachable
• Website redesign, modernizing UX, improving navigation, and optimizing content for SEO to increase organic search traffic
• Google Ads management, running display and search campaigns to drive awareness and course sign-ups
• Social media and blog launch, creating content to educate, engage, and build authority in the Illinois roofing exam prep space
• Ongoing design and marketing support, ensuring messaging, visuals, and campaigns remained consistent across all channels

The Impact
The rebrand and digital overhaul strengthened Prime-IL’s credibility and visibility in a competitive market. SEO and paid search campaigns increased online visibility, the website and social media presence improved user engagement, and class bookings increased by over 400%, demonstrating the significant impact of the refreshed brand and marketing strategy.

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