Sienna Naturals - Brand Leadership & Creative Direction

The Role
As a freelance Creative Director for Sienna Naturals, I supported the brand’s visual identity and creative direction across digital and packaging touchpoints. My work helped maintain a cohesive, compelling brand presence and ensured that the look, feel, and messaging stayed consistent across platforms.

The Brand
Sienna Naturals is a modern beauty brand dedicated to women with textured hair, offering simple, effective, and all-natural haircare solutions. Co-owned by Issa Rae and Hannah Diop, the brand combines the power of nature with the luxury of beauty, delivering vegan products that hydrate, revive, and repair textured hair. Sienna Naturals empowers women to express and nurture their natural beauty while promoting overall well-being.

The Strategy
The focus was on creating a consistent, elevated brand identity that could amplify every touchpoint, from digital content to packaging. By defining clear brand attributes and visual language, every interaction with Sienna Naturals became an opportunity to communicate quality, authenticity, and empowerment.

Key Contributions

• Visual Identity: Defined and maintained a cohesive look and feel across all digital and physical touchpoints
• Social Media & Video: Developed graphics, motion content, and campaign assets that engage and resonate with Sienna’s audience
• Packaging Design: Crafted product packaging that balances modern luxury with natural, approachable aesthetics
• Brand Guidelines: Established clear standards for typography, color, imagery, and tone of voice to ensure consistent messaging across internal and external teams

The Impact
Through consistent brand leadership and creative direction, Sienna Naturals maintains a recognizable, aspirational, and approachable identity across all platforms. The work ensures that every piece of content, product, and campaign reflects the brand’s mission: empowering women to celebrate their natural beauty while experiencing luxury, effective hair care.

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