Tampico Beverages - Annual Sales Meetings

The Challenge
As a global beverage brand with a presence in over 50 countries, Tampico needed annual sales meetings that energized employees, aligned teams on business goals, and showcased the brand’s fun, colorful personality. These events had to balance strategic content with engaging experiences while delivering a polished, on-brand look and feel year after year.

The Approach
Over the course of six years, I spearheaded the creative direction and production for Tampico’s annual sales meetings across the U.S. This included concepting event themes and names, managing design systems for collateral and staging, and ensuring every visual and experiential element reflected Tampico’s bright, playful brand identity.

I partnered closely with internal stakeholders and external vendors to coordinate event logistics, build presentations, and create video content that kept teams inspired and aligned. From stage design to breakout activities, I made sure every detail tied back to the brand’s promise of color, flavor, and fun.

The Execution

• Developed yearly event themes and branding that captured Tampico’s energy and connected to sales goals
• Designed presentations, videos, stage graphics, signage, and print collateral that kept the events visually cohesive
• Led event planning and vendor management, ensuring smooth execution and brand consistency across venues nationwide
• Infused each meeting with bright, bold, and playful design work that reflected Tampico’s colorful identity
• Created interactive experiences and team-building activities that helped drive engagement and retention of key messages

The Impact
The sales meetings became a cornerstone of Tampico’s internal culture, helping sales teams feel motivated, aligned, and excited about the brand’s growth. By blending strategic storytelling with fun, vibrant design, the events consistently strengthened team cohesion and reinforced Tampico’s identity as a bold, energetic global beverage brand.

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