Tampico - Cameroon World Cup Packaging

The Challenge
A Tampico licensee in Cameroon wanted limited edition packaging for pouches and labels tied to the World Cup. The goal was to capture the excitement of the tournament while reflecting national pride and connecting the product to the energy of soccer fans.

The Approach
I researched Cameroon's national identity, soccer culture, and the country’s strong connection to the “Indomitable Lions” team nickname. I set out to create packaging that felt like a collector’s item, instantly recognizable, celebratory, and deeply tied to the culture of Cameroonian soccer.

The Execution

• Designed packaging inspired by soccer jerseys, featuring a custom shield crest on the chest that integrated the product name and flavor descriptor like an official team badge
• Incorporated elements of the Cameroon flag including green, red, yellow, and the star to ground the design in national pride
• Created a powerful lion illustration to represent the Indomitable Lions and amplify the connection to the national team

The Impact
The soccer themed packaging created buzz around the brand during the World Cup, giving Tampico’s products in Cameroon a strong cultural tie in. By blending sports energy with local pride, the limited edition designs stood out on shelf and helped strengthen brand presence in the region.

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