Tampico × Spider-Man - Spain Campaign and Promotion

The Challenge
Tampico partnered with Sony Pictures in Spain to promote the new Spider-Man movie. The challenge was creating a cohesive look that merged Tampico’s bright, fun brand with Spider-Man’s iconic visuals, while producing materials that would engage consumers across multiple channels.

The Approach
I focused on designing a campaign that was visually bold, fun, and instantly recognizable. The strategy was to blend Spider-Man’s characters and action shots with Tampico products in a way that felt natural, while ensuring all materials worked across promotional items, out-of-home advertising, social media, and packaging.

The Execution

• Designed promotional items and out-of-home advertisements featuring multiple characters from the new Spider-Man movie and action shots interacting with Tampico bottles
• Created custom bottle labels that highlighted the movie and seamlessly meshed the Tampico and Spider-Man brands
• Developed social media graphics and assets to amplify the campaign online and engage fans
• Collaborated closely with Sony Pictures to ensure the promotion was fully aligned with their brand standards and messaging

The Impact
The campaign increased consumer awareness of Tampico in Spain, generated excitement around both the movie and the brand, and strengthened engagement across social, in-store, and promotional channels. The coordinated approach and playful integration of Spider-Man characters helped reinforce Tampico as a fun and dynamic brand while supporting the movie launch.

‍