Walmart Great Value – Packaging Production and Rollout

The Challenge
Walmart’s Great Value brand was undergoing a massive rollout across the U.S. with over 3,500 SKUs. The challenge was to maintain a consistent, high-quality design across a vast product line while keeping production on schedule and ensuring every package aligned with brand standards.

The Approach
I focused on creating clear, scalable systems for packaging design, style guides, and display concepts to streamline production. The goal was to ensure consistency across thousands of SKUs while allowing flexibility for different product categories.

The Execution

• Led design and production for over 3,500 SKUs, delivering impactful packaging and display concepts
• Developed style guides with colleagues to maintain brand continuity across all products
• Monitored project status, addressed issues promptly, and ensured all work met quality standards
• Mentored team members to maintain consistent, high-quality output
• After the U.S. rollout, selected to lead packaging production and design for the Canadian market

The Impact
The rollout successfully refreshed Walmart Great Value packaging across thousands of products, strengthening brand consistency, improving shelf presence, and supporting both U.S. and Canadian market launches.

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